Web Marketing & Communications Agenda

9:00-11:30 (2.5 hrs) – Marketing/Communication Focus

Branding via email and web presence

Introductions & Learning Outcomes (9:00-9:10)

Establishing Your Online Presence (9:10-10:30)

• Purchasing your domain name and web hosting; Launching a website and emailing from your own domain name; review of options and demo
  • Domain Registration (9:10-9:20)
    • GoDaddy
    • 1and1
    • Network Solutions
  • Web Hosting (9:20-9:30)
    • BlueHost
    • InMotion
    • GoDaddy
    • HostGator
  • CPanel | Documentation | Video Tutorials
  • Webmail | Documentation
  • WordPress: How to Launch a Self-Hosted WordPress Blog in 20 Minutes or Less (Feb 2013): http://michaelhyatt.com/ez-wordpress-setup.html
• WordPress Demo: Focusing on information and communication via site pages, blog, auction calendar/events, and integrating social media (9:30-10:30)
  • Why Use WP?
  • Features
  • Plugins:
    • Embed YouTube – Viper’s Video QuickTags
    • Embed Tweet into Page/Post
    • Embed Twitter Widget
    • Embed Facebook
• Examples:
  • http://kevingallagherauctioneer.com/ (Outreach Theme)
  • http://www.quakercityauction.com/
  • http://www.christys.com/
  • http://auctionservices.com/  (Ignite Auction Suite)
  • http://www.keyauctioneers.com/
• WordPress Auction Themes/Plugins:
  • AuctionPress (Demo)
  • Responsive Auction Theme (Demo | Admin)
  • WP Auctions Lite
  • WP Auctions Pro
  • WP Auction Software (Demo)
  • http://www.wpvirtuoso.com/4-best-free-wordpress-auction-plugins/

Break (10:50-11:00)

Desktop Publishing Flyers/Ads (11:00-11:10)

• Creating flyers/ads/newsletters using Microsoft Office templates (PC or Mac) or Postlets; converting finished product to pdf for posting on website or attaching to email
• Create & Design
  • Flyers & Brochures: http://goo.gl/ppSYd
  • Design Principles: http://goo.gl/r5jQE
  • Newsletter Example: http://goo.gl/8ScFY
  • http://www.squidoo.com/wordtutorial
  • http://smallbusiness.chron.com/create-magazine-advertisement-word-24068.html
  • http://www.ehow.com/how_4903668_flyer-microsoft-word.html
• Focusing on using more graphics and less text to convey your message; if time permits, may explore infographics as another option – http://www.piktochart.comhttp://edudemic.com/2012/10/what-are-infographics-do-they-really-help/

Apps/Other Software (11:10-11:20)

• iPad Logitech Keyboard: New |  Refurbished
• Google Drive/Docs (storage/collaboration) and Dropbox (online file storage)
• Google URL Shortener
• Evernote – Notetaking, but you can put anything in it (text notes, PDFs, pictures, sound recordings, etc); can assist you with receipt management
• GPS – Google Maps & Waze
• Virtual Auction – Bid calling practice software (5 bidding environments)
• LotSmarter – Auction inventory management

Wrap Up: Q&A/Best Practices/(11:20-11:30)