9:00-11:30 (2.5 hrs) – Marketing/Communication Focus
Branding via email and web presence
Introductions & Learning Outcomes (9:00-9:10)
Establishing Your Online Presence (9:10-10:30)
- Purchasing your domain name and web hosting; Launching a website and emailing from your own domain name; review of options and demo
- Domain Registration (9:10-9:20)
- Web Hosting (9:20-9:30)
- CPanel | Documentation | Video Tutorials
- Webmail | Documentation
- WordPress: How to Launch a Self-Hosted WordPress Blog in 20 Minutes or Less (Feb 2013): http://michaelhyatt.com/ez-wordpress-setup.html
- WordPress Demo: Focusing on information and communication via site pages, blog, auction calendar/events, and integrating social media (9:30-10:30)
- Examples:
- WordPress Auction Themes/Plugins:
Break (10:50-11:00)
Desktop Publishing Flyers/Ads (11:00-11:10)
- Creating flyers/ads/newsletters using Microsoft Office templates (PC or Mac) or Postlets; converting finished product to pdf for posting on website or attaching to email
- Create & Design
- Flyers & Brochures: http://goo.gl/ppSYd
- Design Principles: http://goo.gl/r5jQE
- Newsletter Example: http://goo.gl/8ScFY
- http://www.squidoo.com/wordtutorial
- http://smallbusiness.chron.com/create-magazine-advertisement-word-24068.html
- http://www.ehow.com/how_4903668_flyer-microsoft-word.html
- Focusing on using more graphics and less text to convey your message; if time permits, may explore infographics as another option – http://www.piktochart.comhttp://edudemic.com/2012/10/what-are-infographics-do-they-really-help/
Apps/Other Software (11:10-11:20)
- iPad Logitech Keyboard: New | Refurbished
- Google Drive/Docs (storage/collaboration) and Dropbox (online file storage)
- Google URL Shortener
- Evernote – Notetaking, but you can put anything in it (text notes, PDFs, pictures, sound recordings, etc); can assist you with receipt management
- GPS – Google Maps & Waze
- Virtual Auction – Bid calling practice software (5 bidding environments)
- LotSmarter – Auction inventory management
Wrap Up: Q&A/Best Practices/(11:20-11:30)