Web Marketing & Communications Agenda

9:00-11:30 (2.5 hrs) – Marketing/Communication Focus

Branding via email and web presence

Introductions & Learning Outcomes (9:00-9:10)

Establishing Your Online Presence (9:10-10:30)

Break (10:50-11:00)

Desktop Publishing Flyers/Ads (11:00-11:10)

Apps/Other Software (11:10-11:20)

Wrap Up: Q&A/Best Practices/(11:20-11:30)

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TECK Institute Update

I have added a section to our District Web site that includes details about the Summer TECK Institute (cms.wws.k12.in.us/technology/teck-institute/). I ended up using the About section as the page that displays when you select the TECK Institute. Additionally, I created sections titled Structure, Learning Artifacts (teacher examples), Technology Learning Facilitators (what this summer group will transition into during the school year), and Literature Review (a few paragraphs from the full version posted on this blog).

I also have an assessment and reflection piece that I completed as the final component of this entire experience. I will likely incorporate some parts of it for the Web display, but I chose to “hide” that page for the time being. I wanted to share one bit from it though:

In terms of overall effectiveness and quality of the program, it is worth noting that 100% of the participants strongly agreed that their time was well spent and they plan to use or practice what they learned. This was reported by the participants on ALL THREE SURVEYS.

For me, that is what made the professional development program and my EDTEC 690 Independent Project worthwhile.

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Using the Literature to Support TPCK-based Professional Development Initiatives at WWS

Review of Literature

Students today have grown up with technology as an integral part of their life with over 10,000 hours playing video games, over 200,000 emails and instant messages sent and received; over 10,000 hours talking on digital cell phones; over 20,000 hours watching TV, over 500,000 commercials seen all before college (Prensky, 2001, p.1). They crave interactivity, but many times their learning environments can’t or don’t compete with their living environments. Researchers suggest that the extended focus on interactive, digital entertainment (in combination with a preference for fast-paced television) has created a strong preference for these styles of interaction and presentation. As a result, they are concerned that students may regard conventional methods of “non-interactive, show-and-tell” instruction as extremely boring and possibly even incompatible with the needs of a brain prepared to respond to various stimuli and a “different” way of presenting information (Prensky, 2001).

Are educators, arguably agents of change within districts, dialed into this reality? Have they resigned themselves to complacency with certain approaches of learning? Are there alternative ways that might be more engaging for students? What about for teachers? Have students’ interests and creativity lost their relevance within instructional environments? If students and teachers lose sight of education as a means to be productive members of society, then our nation’s future could be in serious trouble.

This certainly is more than just a technology or education issue as the ramifications have a global and economic impact as well. That being said, though, a student’s education serves as his/her foundation for the future and that holds significance for the future economy and globalization. If applied to school settings in which students are only using computers infrequently (e.g., once a week), then students competing for jobs and progressing through life, in general, would be at a disadvantage and are not truly being prepared for “real world” environments. Yet, K-12 education still does not have a universal plan to ensure students school environments resemble future work environments. Lankshear & Knobel (2006) support this in their discussion of mindsets when they mention how the world is being changed by people imagining and exploring how using new technologies can make the world (more) different from how it presently is (second mindset), rather than using new technologies to do familiar things in more ˜technologized ways (first mindset) (Lankshear & Knobel, 2006, p. 34).

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The Impact of Blogs & Social Networking

michaeljackson09People die. This isn’t any revelation, but the way we find out about someone’s death has certainly changed over the years. It used to be that we read Obituaries in our local papers about someone’s passing. If that someone was a celebrity, we would hear about it on the radio or even see it on television – sometimes breaking news would take us away from whatever program we were watching or song we were listening to on the radio. Those were the old ways. How different have things become in a seemingly always connected (Internet) society? We not only receive the news, but often we participate with it. Some of us even are responsible for the news or have the “power” to publish a response or our thoughts about those events.

Can you recall the first time you heard someone say, “I can remember where I was when ________ happened or _____________ was killed.”  The tragedies of 9/11 brought this to an all too realistic, real-time presence. And, arguably, so did the iconic death of Michael Jackson on 6/25.

How did you learn of Michael Jackson’s death? Did you hear about it? Read about it? Did you text about it? Did you have an online dialogue about it? Did you have a near real-time “experience” online with others through a blog or social networking site?

Dead or Alive?
Dead or Alive? (click on image to enlarge)

Michael Jackson Dies, Almost Takes Internet with Him

Michael Jackson’s Death was Texted, Twittered and Facebooked

Lisa Marie Presley’s MySpace Blog – “He Knew”

“The live web” or “we the media” – “a world in which ‘the former audience’ not a few people in a back room decides what’s important” (Lankshear & Knobel, 85).

Permalinks = the device that turned weblogs from an ease-of-publishing phenomenon into a conversational mess of overlapping communities (Lankshear & Knobel, 85). How have social networking sites fixed this problem? Solved others? Shaped the way we receive and/or participate with information?

Did You Know?
Mashable.com reported that tributes to, and remarks upon, Michael Jackson’s death were responsible for 30 percent of tweets.

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Web Design Shortcuts

It’s been a while since I made a post, so I thought I would do so since I have a few more interested in site creation. If you haven’t noticed, I added additional resources to the right (mainly the web design links and other resources sections). There are several one-page guides that I’ve provided for reference as you do more with your sites. I also posted a how-to (see Related Links) for adding a slideshow to your site using Slide.com. I originally had one that featured a Flickr/Flash slideshow, but I think the Slide.com may be a little easier to use. Feel free to experiment with both though and let me know what you think.

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